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This Cookie Policy explains how FORTVISION Ltd ("FORTVISION," "we," "us," "our") uses cookies and similar tracking technologies when you visit our website at fortvision.com. FORTVISION is a technology company based in Tel Aviv, Israel, providing a SaaS marketing platform and managed marketing services to businesses worldwide.
A cookie is a small text file that a website stores on your device (computer, tablet, or mobile phone) when you visit. Cookies allow the website to recognize your device and remember information about your visit, such as your preferred language, login status, and other settings. Similar technologies include pixels, web beacons, and local storage.
We use cookies to make our website function properly, to understand how visitors interact with our site, to support our advertising and managed marketing services, and to provide a better user experience. By continuing to use fortvision.com, you consent to the use of cookies as described in this policy.
This policy should be read alongside our Privacy Policy, which explains how we collect, process, and protect your personal data.
We categorize the cookies on our website into four groups based on their purpose:
1. Strictly Necessary Cookies
These cookies are essential for the basic functionality of our website and platform. They enable core features such as session management, security protections (CSRF tokens), and page navigation. Without these cookies, the website cannot function properly. Strictly necessary cookies cannot be disabled.
2. Performance & Analytics Cookies
These cookies collect anonymized, aggregated data about how visitors use our website — which pages are visited most often, how long users spend on each page, and whether users encounter error messages. This information helps us improve the performance and usability of fortvision.com. We use Google Analytics as our primary analytics provider.
3. Targeting & Advertising Cookies
These cookies are used to deliver advertisements that are relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to measure the effectiveness of advertising campaigns. As part of our managed marketing services, we may place targeting cookies from advertising platforms such as Meta (Facebook) and Google Ads. These cookies may track your browsing activity across different websites.
4. Functionality Cookies
These cookies remember choices you make on our website — such as your preferred language, region, or display preferences — to provide a more personalized experience. They may also be used to remember changes you have made to text size, fonts, and other customizable parts of the interface.
The table below lists the specific cookies used on fortvision.com, along with their category, purpose, and retention period.
| Cookie Name | Category | Duration | Provider | Purpose |
|---|---|---|---|---|
| session_id | Necessary | 24 hours | FORTVISION | Maintains your authenticated session as you navigate the platform. Automatically deleted after 24 hours of inactivity. |
| csrf_token | Necessary | Session | FORTVISION | Protects against cross-site request forgery (CSRF) attacks. Expires when you close your browser. |
| _ga | Analytics | 2 years | Google Analytics | Assigns a unique, anonymized identifier to distinguish individual visitors and calculate visitor, session, and campaign data for site analytics reports. |
| _gid | Analytics | 24 hours | Google Analytics | Stores and updates a unique value for each page visited, used to count and track pageviews within a 24-hour window. |
| _fbp | Targeting | 90 days | Meta Pixel | Used by Meta (Facebook) to deliver targeted advertisements and measure ad performance. Tracks browsing activity after visiting fortvision.com. |
| _gcl_au | Targeting | 90 days | Google Ads | Used by Google Ads conversion tracking to attribute conversions to the correct ad click. Stores a unique campaign identifier. |
| fv_lang | Functionality | 1 year | FORTVISION | Remembers your preferred language setting so the website displays in your chosen language on subsequent visits. |
| fv_prefs | Functionality | 1 year | FORTVISION | Stores your display and interface preferences (e.g., dashboard layout, notification settings) for a personalized experience. |
We periodically review and update this cookie list. Third-party providers may change their cookie names or behavior; we will update this table accordingly.
You have the right to decide whether to accept or reject cookies (except strictly necessary cookies, which are required for the website to function).
Browser Settings
Most web browsers allow you to control cookies through their settings. You can typically find these controls in the "Settings," "Preferences," or "Privacy" section of your browser. You can configure your browser to block all cookies, accept all cookies, or notify you when a cookie is being set. Please note that blocking certain cookies may impact the functionality of our website.
Opt-Out of Interest-Based Advertising
You can opt out of interest-based advertising from participating companies through the following industry programs:
Google Analytics Opt-Out
You can prevent Google Analytics from collecting your data by installing the Google Analytics Opt-out Browser Add-on.
Do Not Track
Some browsers offer a "Do Not Track" (DNT) signal. There is currently no industry standard for how websites should respond to DNT signals. At this time, fortvision.com does not respond to DNT signals, but we will continue to monitor developments in this area.
If you have any questions about our use of cookies or this Cookie Policy, please contact us:
FORTVISION Ltd
121 Dvora HaNevi'a St, 29th Floor
Tel Aviv-Yafo, Israel
Email: privacy@fortvision.com
We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our business practices. We encourage you to review this page periodically for the latest information on our cookie practices.